Close your eyes. Now imagine Nike, Apple, Pepsi, what do you see? Did you see a check mark, an apple, and a red and blue yin-yang? A brand is embodied by graphic design; the entirety of a company’s vision summed up in one image. A great logo cultivates the vibe of your brand; a bad logo does the same.
Your logo is the face of your company, it is the first thing people see and the last thing people remember. If your logo falls flat, so will your company. The graphic design you choose to launch with, will either make or break your chance of survival in today’s ultra-competitive market. This is why choosing a talented graphic designer is one of the most important decisions a company can make.
Here are four reasons you should never skimp on your graphic design budget.
- Your logo is the face of your company; it embodies your brand, vision, and culture. That all goes without saying, but the other thing to keep in mind is that your logo is going to be EVERYWHERE, on your business cards, letterhead, social media, in your dreams (and nightmares): everywhere. So it better be amazing.
- It is pretty much a given that no matter what industry you are in, it is at least competitive if not wholly oversaturated. All the more reason to stand out. If your logo doesn’t stick in the minds of your potential clients and customers, neither will your products or services. A great graphic design will not only embed your company in their minds, it can set your brand on fire (in the best possible way).
- A common misstep new businesses make is creating a half-assed logo, thinking that once they’re in the profit zone, or ‘successful’ they will invest in a professional graphic designer to create a ‘better’ logo. If you cannot see the folly in this let me help you. Have you ever followed a great Instagram account only to delete them (unknowingly) because they changed their name? It happens, even worse is that changing a logo instils negative connotations and lack of trust, which can be fatal to your brand.
- In show business time is money, in advertising space is money. What you choose to do with that valuable space will directly impact the success of your business. So choose wisely, my friend, choose wisely. As the late, great, David Ogilvy once famously said: “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”
No one is forcing you to fork over obscene chunks of change to hire a graphic designer, but choosing to cut into your budget in this area is not a wise decision. Don’t break the bank, but splurge a little. Invest in a graphic designer with work that speaks to you, work that makes you want to know more, work that you feel could bring your vision to life. At the end of the day, choosing a great graphic designer will be one of the best decisions you can make for your business.