We’ve welcomed a new member to our creative roster! Photography has joined the talonX family and we’re super eager to get snapping. With years of experience that span across the many facets of the practice itself, read more about our photography services and get ready for your closeup 🙂 Over and out!
Branding as a Cultural Concept
Ije Nwokorie, global CEO of the brand consultancy firm Wolff Olins, is fascinated by the richness of what branding can be. In a video interview from Design Indaba, he considers the commercial, cultural, technological and societal influences behind branding in order to create rich, fulfilling experiences. Discussing the connection between brands and people, he encourages us as designers to accept the reality and embrace the imperfections and use that to create something meaningful.
Examining the Trend of Flat Design
First thing is first – what is flat design? Even if you’re not involved in the design world in the slightest you’ve probably noticed that a new design aesthetic has all but taken over. From logos and labels to websites and apps, the flat ideals have taken up residency as the universal style for both big brands and small. In recent years, most brands have gotten a makeover both online and off, opting for cleaner, simpler and more easily translatable branding and web design to cater towards user experience. Gone are the flashy, reflective and wholly unnecessary design elements that we came to know and (almost) love in the early 2000’s, making way for the cooler, more modern style that has a better idea of what’s up for the new age. Favoring a design that prioritizes simplicity for the sake of usability, flat design dabbles in bright colors, open space, […]
Dive into February 2015 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!