For most businesses, package design is the cherry on top of any branding venture. As one of the most direct forms of interaction your audience will have with your brand, packaging design should not only be practical but also a good representation of who you are as a business. It should help to enforce your company message and ideals and be representative of your audience and what they appreciate in terms of lifestyle and aesthetics. Discovering Your Brand Identity Identity is different than being just a brand or a logo, in fact it extends far beyond that, and understanding the brand identity will make any design undertaking that much easier to define. In most cases, it’s comprised of many visual aspects, including the logo but also web design, marketing collateral, the shop itself and of course, packaging. All of these things that represent the brand from a visual standpoint typically […]
Combining Fonts 101
It’s an age-old battle: combining typefaces has been the bane of designers’ existence for more years than we care to admit, where success can be complicated and failure lurks around every corner and kern. Adding to the challenge is the fact that there’s usually no right or wrong answer; but when you do succeed, not only do you win bragging rights for beating a design equivalent Boss Level, your font pairing will be the gift that keeps giving and undoubtedly will help bring your design together as a whole whether you’re creating a kick ass website design, a stand out logo or just some cool graphic design items for fun. Like with most undertakings, you first have to understand the rules. While design has a tendency to bend, break or completely ignore rules, when it comes to mixing fonts there are a few important factors to keep in mind. The […]
Dive into June 2015 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!