Personality, you have it and your brand needs it. Gone are the days when you could simply put words to a page. You have to stand out from the crowd, differentiate or die as the dire saying goes. One of the tools at your disposal is brand tone or brand voice. Just like people, brands […]
Logo Design For Dummies
Ok. The title is misleading. This blog post is not just for dummies. It’s for the people out there who have had an idea. Call it a spark, a lightning bolt or a lightbulb going off, you have had a brilliant idea for a product/service/business. You have the idea, the plan, the funding and a […]
The Importance of Visual Hierarchy in Web Design
Gather ‘round kids, it is story time with talonX. Ok, well, less story time and more blogging time – but same thing different name. Today, we are going to talk about logo placement, web design and how to marry the two. Building a brand is not the easiest thing to do, but building a brand […]