Content marketing is all the rage these days and for good reason, it works. So what is it? It is the art of creating valuable and consistent content that makes people want to read and share it. Giants like Ted, IBM, Chipotle and HubSpot are pretty much publishers in their own right, they have played the content marketing game like it’s a sport and it has worked out well for them. They do, however, have innovative visionaries at their helm and big budgets to back them. Without the big budget, how do you, take advantage of the content creation game? With your blog, of course. Your company blog is a magical place that can help in so many areas of marketing. It can help get people into your business, drive sales, create brand awareness and up your search engine optimization (SEO) standing. Your blog is what allows you to be […]
Building a Brand — The Right Way
Every day we work with small, medium, and large businesses on building a brand. Sometimes they are startups that require a complete brand built from the ground up; sometimes it is with bigger companies that previously had a solid brand but didn’t have the guidelines in place to keep it from getting diluted. Branding is as important for smaller businesses as it is for the behemoths. It is the way that a business differentiates itself from the competition. Brand gives your audience an immediate idea of what they can expect from your company. People hear brand and think that it’s this huge time-consuming monster that is going to eat up all their time that could be better spent on balancing the books or finding new products. Not true. Building a solid presence does require a little bit of investment of time and capital at the beginning, but it should not […]
Dive into June 2016 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!