Month: April 2017 Page 1 of 1

Calgary Instagram Marketing

How to Use Instagram Albums for Good

When popular social sites add features to their platforms, people’s heads explode – it was no different when Instagram launched their albums feature. Instagram’s earliest adopters, the Insta purists, were aghast that people would have the ability to post not just one, but up to ten photos or videos per album. Now that the outcry has dulled and people have had a few months to get used to the new(ish) feature, it seems to be a welcome addition – especially for businesses. How do you best use Instagram albums on your feed? It all starts with authenticity. Why are we always preaching about authenticity? Because like a stinky blue cheese, your audience can smell businesses that are trying too hard from a mile away. All of your social media posts should be authentic, meaning you don’t post unless you have a reason to, same thing with albums. Don’t take advantage […]

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Graphic Design Calgary

First Impressions Matter: How Graphic Design Will Define Your Success

In life as in business you only get one chance to make a first impression, whether you put your best face forward or not, people will remember. When potential clients or customers are searching the web for a specific product or service, it takes them .05 seconds to decide whether they like you or not. A huge percentage of your perceived value rests on what you bring to the table in that first encounter. If your website doesn’t stand out amidst the chaos, or worse, if it does stand out in the wrong way, you will lose those potential customers for good. So, the question remains: how do you capitalize on that traffic and ensure that the impression you make is a good one? The first step is finding a talented graphic designer that speaks your language. The next step is zeroing in on how you want people to see […]

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Graphic Design In Calgary

Authenticity is key: Why You Shouldn’t Brand For The Masses

It goes without saying that if you want your brand to stand out you need to be different, but how do you differentiate your brand while still connecting to the masses? Easy, popularity shouldn’t be your focus. This does not mean you should disregard everything you know and have learned about good branding and graphic design, it just means that you should never compromise the soul of your brand to please the masses. If your brand lacks authenticity your target audience will smell it like fear and will retreat accordingly. No one wants anything that tries too hard. If you craft your brand with the hopes of becoming popular, or ‘going viral’ chances are you will experience quite the opposite. These types of attempts generally land flat and vanish into obscurity. If you want to make a splash and rise above the crowd, you have to build a brand that […]

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Social Media in Calgary

How to Hashtag Like a Pro

How you look at hashtags depends on when you were born. Most of the generations that came before millennials see # and automatically think of the pound sign. Now, in the digital age where social media reigns supreme, we have co-opted the pound sign and turned it into a hashtag – Oxford even added it into the dictionary. Hashtags came into popularity with Twitter. There was a time when Twitter was all the rage for social media marketing because their innovative hashtag feature made it easier for the audience to both find and engage with businesses the world over. When Instagram exploded onto the scene it really made hashtags “cool” again. Hashtags have become so pervasive in our world that pretty much every social media engine gives you the ability to use them. That being said, each social platform has its own unique set of challenges and etiquette when using […]

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Calgary example of Graphic Design

Why You Should Invest in Your Logo

Close your eyes. Now imagine Nike, Apple, Pepsi, what do you see? Did you see a check mark, an apple, and a red and blue yin-yang? A brand is embodied by graphic design; the entirety of a company’s vision summed up in one image. A great logo cultivates the vibe of your brand; a bad logo does the same. Your logo is the face of your company, it is the first thing people see and the last thing people remember. If your logo falls flat, so will your company. The graphic design you choose to launch with, will either make or break your chance of survival in today’s ultra-competitive market. This is why choosing a talented graphic designer is one of the most important decisions a company can make. Here are four reasons you should never skimp on your graphic design budget. Your logo is the face of your company; […]

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Dive into April 2017 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!