It’s true, some days you don’t always have the time, energy or inclination to write anything whatsoever – much less content that is engaging, on-brand, and well written. So what happens when you are too busy to come up with a new blog post or you don’t have any current news to share with your […]
What you can take away from the big boys at Cannes Lions.
With the 2017 Cannes Lions festival wrapping up, it is time to delve into what exactly differentiates the winners from the rest of the pack, aside from being huge well-known corporations. When a great advertising agency takes the reins of a campaign the outcome can seriously rock the boat, and if the corporation complies, magical […]
Finding perfect balance when advertising in the digital world
There are several schools of thought with regards to how much to shell out for advertising and marketing. Some believe that advertising should be kept to a minimum so as not to bombard and overwhelm prospective or current clients. Others tend to veer more to the belief that the more your customers and clients see […]
Influencers – Word of Mouth for the Digital Age
For as long as people have had language we have been using it to tell stories and share our knowledge with our community. Our histories were passed down orally in the form of fables with morals – these stories literally helped our species survive. Whoever was the keeper of this wisdom tended to be the […]