From building a brand to developing a website or creating a campaign, behind all truly successful marketing endeavour is a well thought out strategy and plan. Think of any creative communications project, boiled down it is all about making a series of decisions. With a solid strategy in place, you can be confident when making those decisions instead of just throwing spaghetti at a wall and hope that something sticks. Objective / Subjective Not all plans are created equally, depending on the situation and the person creating them. Strategic plans in the marketing world can look like a highly researched, incredibly analytical spreadsheet based almost entirely on numbers and outcomes. On the flip side, a creative strategy can also be more subjective and be centred around events, culture, and market trends. In our industry, one is not necessarily better than the other because they are both valuable and have a […]
Dive into January 2019 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!