2015 has been a year of interesting changes and progressions in graphic design and website design. Here are some trends that we have picked up on: 1) One of the biggest trends going around is to have an interesting image as a background for the website page. With the variety of stock photos and amazing photography available nowadays, there’s bound to be a perfect fit. These images convey the tone and give a first impression for the website. Usually this is paired with a typeface and unobtrusive graphics to match. The photo is really the main focus and attraction piece for setting the reader in a certain mood and mindset for the rest of the site. 2) Just like how a photo can convey messages, a video can too. Now we are seeing many front pages with beautiful videos of what a company does. The key is to let the […]
Recognized as Canada’s Top Web Designers by Clutch!
We’ve been labeled as Canada’s Top Web Designers! at Clutch a research and review firm that identifies top services and software firms in the marketing and technology industry. We are so proud that our hard work is being recognized and it feels great to be awarded!
News and Updates!
Hello We would like to update you on some new things happening on our end! Some exciting news is that we have moved to a new office and added a new member to the crew! Her name is Bonnie and she’ll be doing marketing and design with us. Head over to the about page to see all of us! We’ve also gotten a fancy new plaque, planted a terrarium, got a ray-gun lamp, and some sparkling crystal for our bar cart. We recently sent out a newsletter on all the new happenings. If you want to join too, subscribe! This month we have been super busy with the Chef to Be event and that turned out amazing and better than we expected. The food was unique and definitely a cutthroat competition. It was a tough decision to announce the winners for the night. The cool awards made by our friends […]
Making a Memorable Brand
In this day in age, brands are everywhere from a logo to a specific style or design, its hard not to blend in with the rest. Now when we speak of a brand we are not talking about a logo. A brand is not a label or graphic, it is more than that. It’s the idea, theory and innate soul, of the company. A logo on the other hand is the graphical element that depicts this and communicates the brand visually. It’s the first impression you get with a brand. In other words you could think of the brand as a rounded and dimensional person and the logo as something that represents this person. Here are some things to think about when creating a successful brand identity. Colour Colour is something that sticks with you and is something that many brands use to make themselves memorable. Colours evoke feelings and […]
Social Media and Marketing
How does social media affect marketing nowadays? How do we successfully market in a digital era? Nowadays when people spend most of their time attached to a device connected to the Internet, you can’t expect marketers not to catch on and use it to their advantage. The digital world has pretty much changed all of our lives and allowed for a platform of marketing. You could say social media is a kind of addiction. I mean having the ability to be connected to anyone, anywhere, and at all times is pretty amazing. Marketers have targeted it as the best place for advertisement. But why not? When Facebook has 1.49 billion users monthly, and Twitter and Instagram with 300 million. So how do you go about being successful in the new age of social interaction? Social media isn’t just a popularity contest; it’s about making a memorable experience and […]
Feeling the Typography
So you want to get a message across? All you have to do is type out the words, choose a readable font and slap it on the page right? Effective typography is the key to influencing the audience. The font is not only used to carry information but also to trigger emotions, which influence reaction. Emotional design is not a new theory in product design and advertising. Your emotions affect the decisions you make and the actions you take. Think: retail therapy when sad or being inspired when happy. These intentional triggers in emotions can motivate individuals or support a personality when marketing. After all, typography is an artistic representation of words and all forms of art convey an emotional response from the viewer. Good typography should induce a good mood. So how do I choose from the millions of typefaces out there? Here are some things to think about […]
talonX Gets Double Exposed
It’s been a long time coming, but good things come to those who wait, and to us this wait has been worthwhile. Thanks to our talented senior graphic designer Claudiu Angheloni, the talonX team has gotten a makeover of the best kind. Using our own lovely faces and both urban and natural landscapes, Claudiu has created these awesome double exposure images that has literally turned us into narcissists. When it comes to the latest graphic design trends, we wanted to be included. Check out the individual files below to bask in all their glory!