There are several schools of thought with regards to how much to shell out for advertising and marketing. Some believe that advertising should be kept to a minimum so as not to bombard and overwhelm prospective or current clients. Others tend to veer more to the belief that the more your customers and clients see […]
Influencers – Word of Mouth for the Digital Age
For as long as people have had language we have been using it to tell stories and share our knowledge with our community. Our histories were passed down orally in the form of fables with morals – these stories literally helped our species survive. Whoever was the keeper of this wisdom tended to be the […]
Quick and Easy! Tips to Help Boost Your Social Video Game
Social Media video. Did those words make your heart rate increase with anticipation or dread? If the very thought of video on social media makes your palms sweaty, don’t worry. You can stop stressing out now. Smartphones have made video content a lot more accessible to the average business and marketer. You don’t have to […]
The Fine Art of Social Media Giveaways
Social media marketing campaigns happen all year round, but they really ramp up in the summer. You know the sun is shining, the birds are chirping, and people are in the mood to win free items – at least, that’s what business owners seem to think. People are pretty much always in the mood to […]