Anyone that has worked with the talonX team for a while may have realized that we are not always in the office or maybe you haven’t noticed because it hasn’t affected our clients at all. The web design and marketing field are (obviously) highly creative. The team here is constantly collaborating and have created an […]
Make the Most of Your Brand Guidelines
If you open your brand guidelines and start to feel overwhelmed or stifled, you are not alone. Interpreting and following these standards without comprising creativity can be tricky business. Believe it or not, there are a ton of formally trained graphic designers who were never taught how to properly follow guidelines, which means having to […]
So You Want to Work in Web Design
You’re about to graduate from some form of post-secondary school or you’ve already crossed that stage with cap in hand and you’re trying to get your foot in the door at your first web design job. Sure, there are a few web related jobs out there, but there are tons of people coming out of […]
Psychology FTW – The Science of Online Buying
When it comes to converting a potential customer into a happy audience there are a million and one factors that have to work together to create the perfect storm. One of the biggest pieces at work is your website, but is it designed to optimize conversions? The psychology of online shopping can and should be […]
Green Light – Tips for Getting More Web Traffic
If I had a dollar for every time a client said they wanted to build a really cool website that everyone will want to visit, I would be a very rich woman. Unlike Field of Dreams, with a website, just because you build it doesn’t mean they are going to come. You could have the […]
The Power of the About Page for Your Website
One of the most popular TedTalks ever made was Simon Sinek’s, How Great Leaders Inspire Action. If you haven’t seen it, he preaches that the best stories, the best marketing, all starts with the ‘why’? That is where the power of your story comes into play. The best websites have an about us section to […]
Make Your Website Shine With a Killer Sitemap
When people are looking to have a website created they immediately get caught up in the visual layout. They tend to place a huge importance on the colours, graphics, and images without really putting too much thought into how the website is going to be organized for flow. Yes, all of those things are important […]