Gaining traction on social media is a constant struggle for most businesses. There are a million moving parts to keep track of, stay on top of, and be aware of. New algorithm? Check. New features? Gotcha. New Platform? God, no! Instagram may not be a new platform, but in the past year or two it […]
Which Social Media Marketing Platforms Should Your Business be Using?
Almost every business shares in the same struggles – limited cash flow and access to top talent. Unless you are an international company with the money of Google, or Apple helping you to attract and retain top talent or pay for advertising, you are probably wondering how to find the time, energy and money to […]
The Guidelines of Brand Guidelines
So you have an idea for a new business, you have worked through all of the kinks, sourced out all of the capital and are ready to hit the ground running. In short, you are ready to create your brand. The time has come to delve into the world of graphic design in Calgary. It’s […]
Social Media Marketing: Instagram Myths to Avoid
Those that work in the marketing and communications industry know how stressful this field can be. The pressure is real when the fate of an entire company can be riding on a few keystrokes and demographics decisions. It is even more disconcerting when your digital marketing strategy has a strong social media component and the […]
Imprint Your Brand In The Hearts Of Your Customers
When you watch a great film or read a great book it impacts you on a deeper level. It leaves you with something that you continue to replay in your mind and your heart. When you visit art galleries or museums you are usually drawn to a specific piece of art and after you leave […]
Social Media Marketing Calgary: The Calendar is Coming
Feel like you’re scrambling to throw up a social media post? A lot of people tasked with running Calgary social media marketing do feel like that. Get up, pour yourself a nice stiff coffee and then frantically flip through some upcoming company news to try to find a few items worth posting about. Ever think […]
Five Deadly Sins Of Logo Design
Creativity is something unique to every designer, we all have a creative license so we should all be able to design whatever our hearts desire, right? Not quite, when you’re creating something that will be the face of your company, the thing that will represent your brand for years to come, it is best to […]
Do Live Social Media the Right Way
Now that live videos have been available to the masses for over a year it is safe to say that playtime is over. It’s gone from a fun and quirky new toy that people would accept pretty much anything from, to a viable space for selling your brand, your personality and your products. It can […]
Get Major Style Points With a Killer Portfolio
When you are an awesome Calgary marketing agency you get a ton of people trying to get a spot on your crew by sending their resumes or portfolios, which is rad. Honestly! We love to see what other creatives are working on and how they can fit on our team. We have seen the great, […]
Is your logo design killing you softly?
Take a long hard look at your current logo, or if you do not have one, take a look at some early concepts you created for it. Now ask yourself this one mighty question, does your logo look a little too familiar? Does it look like other logos? Does it look like a lot of […]