We’ve all been there in a meeting with a potential new client and they say something like: “I want my website to be kind of, you know, cute.” While most of us want to make a website that is cool, cutting edge or outside of the box, sometimes a company or brand demands an overall “cute” appeal. It could be a clothing line for kids or a makeup line targeting teens, either way, adorable is not usually the preferred go-to for us web designers. What is cute anyway? Yes, it is a fairly subjective adjective, but It’s pretty universally accepted that is adorable, charming, sweet fun design. It is a website that would make you smile and feel a little warm and fuzzy on the inside. What elements make up a cute website? This is also subjective; however, there are a few commonalities or similar threads you can follow through […]
The Three S’s of Marketing to Millennials
If you are a millennial, you probably cringed the second you read that word. It’s quite loaded and full of negative connotations. Of course, it’s not exactly flattering when you are labeled as lazy, entitled, and completely self-absorbed. On the flip side, us millennials should bask in the knowledge that despite the fact that older generations look down their noses at us, they are trying their hardest to figure out how to market to our group. In the business world right now, millennials are all anyone can talk about, think of, and vigorously research. This generation has been blamed for everything from the downfall of big box stores and the meteoric rise of avocado toast. We are the largest working generation, but also less likely to have mortgages; millennials understand that owning a house with a white picket fence is not as likely (or as desirable) for them so they […]
Why Aren’t People Visiting My Website?
There is a funny idea in the minds of most web design clients – they are under the misguided impression that if we build it, people will come. Unfortunately for excited business owners, getting a new website developed is not like Field of Dreams. We can build an aesthetically pleasing, interactively appealing website that is responsive AF, but if you do not have some sort of plan in place to drive website traffic, people are never going to know about it. Once a website is designed and launched, many business owners are left scratching their heads wondering how to get people to see their engaging new investment. “How come no one is coming to my website?” is likely the number one question most people ask but cannot seem to answer. We are here to help! Slow on the Uptake? Is your website slow to load? You’ve already lost people! The […]
Insert Graphic Design Creativity Here
As much as we want to be able to say creativity comes easy to us all the time, let’s be honest here, it doesn’t. Working on a project totally outside of your knowledge set, having trouble at home, not getting enough sleep or simply being in a different mood can mean the difference between inspired graphic design work and design projects that turn out a little…well…stale. Just because you are not feeling at the peak of your creativity doesn’t mean that your graphic design work has to be bland. There are many ways to work around it that may actually help you to discover your peak design greatness. Our team of pretty kick ass (if we do say so ourselves) graphic designers are spilling their secrets to help all you designers out there boost your creativity. Know Thyself That’s just a really cheesy way of saying pay attention to your […]
Amp Up Your Graphic Design Skills With a Little Planning
Have a design project land on your lap? Doing freelance design work and trying to land a killer new client? Doing some internet research on the business you are working with is a good start, but to really nail the job, building a project brief will help your designs blow everyone’s minds. Developing a solid project brief will prevent your designs from going off the rails and leaving your clients uninspired. In essence, your brief will be the blueprint, the north star, the guide to your colour choice, your font selections, and the overall vibe of your designs. Not sure what goes into developing the best brief possible? Our savvy graphic designers are here to let you in on their secrets. Who Is the Client? The first thing to really dig into is the client. Who are they? What do they do? What do they offer clients? Essentially, you want […]
The Importance of Online Customer Reviews – Part 2
More and more clients are turning to us, looking for help with online reviews. We decided to make a two-part series about reviews and how to make them work for your business. This is part two, to read part one of the reviews take a look at the importance of reviews blog post. In the digital age, reviews are the online version of word-of-mouth marketing. 85% of people say that their purchasing decisions are influenced by what others say about the business or product online. Customer reviews lend credibility and provide the social proof that your audience is going to need to validate their interest. For someone on the fence, it can often be the deciding factor between making the purchase or not. When a business allows or encourages reviews, it shows openness, transparency, and above all a genuine belief in their product. It all starts off with Google reviews, […]
The Importance of Online Customer Reviews
More and more clients are turning to us, looking for help with online reviews. We decided to make a two-part series about reviews and how to make them work for your business. The online realm is constantly evolving, with tons of new trends coming and going. In order to stay relevant in this sphere, you have to be caught up on everything, especially in this digital age. Audiences expect customer testimonials built into your website design. Having a modern and strategic website is a great place to start, an updated social media presence is a must for many industries, but how have you been tending to your reviews? Reviews are the online version of word of mouth marketing – which is the holy grail. Generating positive word of mouth buzz is everything that us marketers are trying to achieve on a daily basis. If your reviews are not coming in […]