We are living in the twenty-first century, everything moves fast and you would be hard-pressed to find a relevant market that is not already or well on their way to becoming oversaturated. Today everyone is an entrepreneur looking to build the next big thing or scouring the underserved markets to deliver that special something that seems to be missing. There is only one problem: there are hundreds of people searching for and building just that. When there is a need or a want; there is clutter and a glut of competition.
So how do you rise above the rest? How do you stand out when there are at least one hundred other companies just like yours? The answer is not as complicated as you may think, a great graphic designer is your key to being that seemingly lucky company that rises to the top of the Google search engines.
Stunning graphic design gives your company leverage by invoking a sense of confidence and trust in your brand. Think of the top companies in the world, they all have something in common besides being known worldwide and listed as a fortune 500 company; they all have outstanding (usually clean and memorable) logos. Do you think that the Starbucks founder Gordon Bowker designed that mermaid logo himself? Not a chance.
Even the most simple designs such as Coca-Cola or Apple were masterminded by talented graphic designers. Everything from the colours, the shapes and the textures used will represent your brand and need to be crafted flawlessly. As you know, colours give off a feeling, as do shapes and textures. You need to understand your target market and how you want your product or service to affect them; how do you want people to feel when they see your brand?
Without an amazing graphic designer, you will get lost in the chaos. Your brand needs to be what differentiates your company, what sets your product or service apart from the pack.
Secondly, as mentioned earlier, with a solid and compelling trademark your potential clients will immediately see your company as being valuable and professional. You get back what you put in, so if you skimp on your branding then people will skimp on you. Clean, modern and visually appealing websites, logos and marketing material will draw in and hook your target market like catnip. No matter the industry you’re in, your company will be positively or negatively affected by the choices you make in designing these crucial elements.
Finally, trends are changing as fast as our world does on a daily, sometimes, hourly basis. It is next to impossible to keep up to date with what appeals to people, what is hot, what is cool and what is not happening anymore. You should not you have to, this is why working with a professional graphic designer will be your secret weapon. It is their job and passion to stay current with trends. With trends in mind, they will bring your unique vision and mission together with that in mind, to deliver a killer package that will undoubtedly take your company to the next level.
Now you’re most likely wondering where to find this elusive beast also known as a graphic designer. Well, you’re in luck! We happen to know a couple of these majestic creatures, so shoot us an email or drop us a line, we’re always more than happy to help.