Within the first few seconds of seeing a logo or brand, people begin to form an opinion about a company. This is reason enough to have a well-designed logo as it can be the main visual element of any company’s over-all brand identity. As current and potential markets grow to recognize, like and trust a specific logo/brand, […]
How Branding Transforms your Business
In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … […]