How long do you think you have to convince someone to stay on your website? If you answered in the minutes, you are wrong. 30 seconds? Wrong. You have 10-15 seconds – at the most. In those ten seconds, you have to communicate your value as a company and your ability to fill their needs, […]
Create a Killer Call to Action
Every time your business communicates externally there is an end goal. That goal can be anything, maybe you want people to buy your product, download your ebook, search for a product or click your link. A call to action is simply telling your audience what they should do, it’s a not-so-bossy way for a brand […]
Get Your Content Marketing Strategy in Place
Content marketing is the art and science of developing and distributing content that delivers valuable, timely, and consistent information to a pre-determined audience. Essentially, content marketing is creating newspaper articles that are company or industry-specific, that people actually want to read. It’s the art of being a journalist, for a company, without having to write […]
How Branding Transforms your Business
In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … […]