In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … to an average shopper … and you placed any brand on one of the 2 items and left one unbranded, ., 9 times out of 10, the shopper will pick the branded item. Branding makes all the difference. That is why branding is critical to a company or its products. Branding is not so much about the product’s physical or material make-up. It’s about what a brand means to a consumer. Products will come and go. Brands will live on. We take pride in describing Calgary branding as a passionate drive to make consumers not […]
Web Content Generation
Learning Why Creating Great Web Content Will Boost Your SEO Rankings Conventional wisdom says that if one wants to be read, one’s headline or story title better be striking enough to attract the reader. This is so true in the development of content for a company’s web or blog site. If an article has original content, search engines will most likely be able to help get more exposures for the site. It is Google’s way of rewarding websites which contain subjects that are original. So with unsullied content, not only will your website be better, its rankings in search engines will also be boosted. It therefore makes sense not to take content generation lightly. It sometimes can be difficult, but the really good content writers will demand some time for research and smart writing. Proven Tips for Developing Great Web Content What follows are some guidelines that have been proven […]