Delighting audiences with your brand story seems like a fairy tale that is only possible for top companies with million-dollar marketing budgets. Sure, you’re unlikely to be hiring McG to direct your videos or buying massive Superbowl ads anytime soon, but that doesn’t mean you can’t tell your brilliant brand story in other ways and […]
Building a Successful Marketing Strategy
From building a brand to developing a website or creating a campaign, behind all truly successful marketing endeavour is a well thought out strategy and plan. Think of any creative communications project, boiled down it is all about making a series of decisions. With a solid strategy in place, you can be confident when making […]
Cuteness Lives In Web Design
We’ve all been there in a meeting with a potential new client and they say something like: “I want my website to be kind of, you know, cute.” While most of us want to make a website that is cool, cutting edge or outside of the box, sometimes a company or brand demands an overall […]
The Three S’s of Marketing to Millennials
If you are a millennial, you probably cringed the second you read that word. It’s quite loaded and full of negative connotations. Of course, it’s not exactly flattering when you are labeled as lazy, entitled, and completely self-absorbed. On the flip side, us millennials should bask in the knowledge that despite the fact that older […]