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Combining Fonts 101

It’s an age-old battle: combining typefaces has been the bane of designers’ existence for more years than we care to admit, where success can be complicated and failure lurks around every corner and kern. Adding to the challenge is the fact that there’s usually no right or wrong answer; but when you do succeed, not […]

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Trending Logo Designs

When it comes to branding, logos make the world go round. After the foundation of a business has been laid and the wheels of practice start turning, the cardinal aspect of any business is a logo that can help elevate stance. Naturally, logo design has evolved over the years to cater to our growing artistic […]

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Designing for an Audience

While we’ve tackled the tangible aspects of branding in the form of logo and web design, we haven’t yet touched on the meat and potatoes of any business and their subsequent brand: the target audience. Knowing your audience will affect every executive decision you make for your company. Not only will these people dictate how […]

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The Art of Typography

Typography is perhaps one of the greatest tools of a designer; and throughout history and within this industry we’ve seen it grow from its basic use as informative type to an art form in itself. Contributing to this growth, as with most things these days, is of course the use of technology and new digital […]

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