Your company finally embraced social media as a viable marketing strategy and now you have to repeatedly evolve your strategy to keep up with constantly changing algorithms, completely new platforms, and their features. Like Beauty and the Beast, it’s a story as old as time (or at least as old as digital marketing). You finally […]
Keep the Content Train Moving
It’s true, some days you don’t always have the time, energy or inclination to write anything whatsoever – much less content that is engaging, on-brand, and well written. So what happens when you are too busy to come up with a new blog post or you don’t have any current news to share with your […]
What you can take away from the big boys at Cannes Lions.
With the 2017 Cannes Lions festival wrapping up, it is time to delve into what exactly differentiates the winners from the rest of the pack, aside from being huge well-known corporations. When a great advertising agency takes the reins of a campaign the outcome can seriously rock the boat, and if the corporation complies, magical […]
Finding perfect balance when advertising in the digital world
There are several schools of thought with regards to how much to shell out for advertising and marketing. Some believe that advertising should be kept to a minimum so as not to bombard and overwhelm prospective or current clients. Others tend to veer more to the belief that the more your customers and clients see […]