The Primitive Power of Logos

Design Indaba is a wealth of great videos featuring renowned designers and design professionals who discuss the impact design has on society. One of our favorite videos features award-winning graphic designer Michael Bierut in an interview where he talks about the power of logo design, and how simple shapes have come together to create meaning. […]

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Trending Logo Designs

When it comes to branding, logos make the world go round. After the foundation of a business has been laid and the wheels of practice start turning, the cardinal aspect of any business is a logo that can help elevate stance. Naturally, logo design has evolved over the years to cater to our growing artistic […]

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Designing for an Audience

While we’ve tackled the tangible aspects of branding in the form of logo and web design, we haven’t yet touched on the meat and potatoes of any business and their subsequent brand: the target audience. Knowing your audience will affect every executive decision you make for your company. Not only will these people dictate how […]

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Logo Design; The Face of your Brand

Within the first few seconds of seeing a logo or brand, people begin to form an opinion about a company. This is reason enough to have a well-designed logo as it can be the main visual element of any company’s over-all brand identity. As current and potential markets grow to recognize, like and trust a specific logo/brand, […]

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