In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … […]
Web Content Generation
Learning Why Creating Great Web Content Will Boost Your SEO Rankings Conventional wisdom says that if one wants to be read, one’s headline or story title better be striking enough to attract the reader. This is so true in the development of content for a company’s web or blog site. If an article has original […]
Any Business Requires Marketing
The kind of business a company is in doesn’t really matter. All businesses depend on customers and clients. Without them, there’s no point staying in business. And so, one of the biggest challenges that will confront a start-up business is attracting customers. This is why a good marketing plan is needed. Anchored essentially on how […]
Marketing Newsletter Launch
Just a heads up, a couple of weeks ago we launched our talonX Newsletter to a select few clients and associates. We’re now making the sign up available for all public visitors to our site who are interested in what our team is producing and what’s happening inside the talonX studios! While our blog posts […]