When it comes to branding, colour is key. Every business should have a complementary colour palette that is used exclusively for their brand. Specific hues can make a brand instantly recognizable. Coca-Cola’s red and McDonald’s arch yellow are trademarked and only they can use those particular shades. Colour can convey that message quicker than words […]

Social Media 101 – Building Your Social Presence For Newbs
If you’ve recently been tasked with running your company’s platforms, or you’ve started your own business and want to get your social marketing going, you have come to the right spot. You don’t need to stress or break out in a cold sweat to get your social media up to par. Our social savvy team […]

Looking Back to Move Forward
Welcome back from holidays friends and family! The talonX offices are officially back open and ready to help you (and your business) kick some ass this new year / new decade! A new year is always a really fun time for us creative types – between the break and the clean slate that comes from […]

Ditch the Latin and Bring In The Leads With Strategic Website Content
Ever heard that catchy saying, Jack of All Trades, Master of None? It applies to the generalists out there, or the unicorns, as they have been dubbed. People who are skilled in one area of the industry but are also adaptable enough to perform other tasks well. While you need to be really good at […]