Google is no stranger to algorithm updates with a long history that has contributed to its rise and current status as a search engine powerhouse. With this in mind, it’s no surprise that given our current mobile focused way of life, it was only a matter of time before Google pounced on creating an algorithm […]
An Introduction to SEO
SEO or Search Engine Optimization has done a fine job of making itself a standard tool in the world of online marketing, and rightfully so. As digitally oriented people and with Google being one of the most visited sites in the world, it’s clear that search engines are the bread and butter of any marketing […]
The Importance of Web Development in Business
In today’s highly competitive business atmosphere, along with the growing online market, no company can afford to think about making it big without creating its own website. The global client and customer base is simply getting to be so big, it cannot be ignored. A great-looking website, projecting a professional and credible image with easy-to-use […]
How Branding Transforms your Business
In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … […]