It goes without saying that if you want your brand to stand out you need to be different, but how do you differentiate your brand while still connecting to the masses? Easy, popularity shouldn’t be your focus. This does not mean you should disregard everything you know and have learned about good branding and graphic […]
How to Hashtag Like a Pro
How you look at hashtags depends on when you were born. Most of the generations that came before millennials see # and automatically think of the pound sign. Now, in the digital age where social media reigns supreme, we have co-opted the pound sign and turned it into a hashtag – Oxford even added it […]
Why You Should Invest in Your Logo
Close your eyes. Now imagine Nike, Apple, Pepsi, what do you see? Did you see a check mark, an apple, and a red and blue yin-yang? A brand is embodied by graphic design; the entirety of a company’s vision summed up in one image. A great logo cultivates the vibe of your brand; a bad […]
Rock Your 2017 Marketing Strategy
Goodbye 2016, helllloooo 2017! It’s a new year and you have returned to work all refreshed and ready to rock this year. Did you resolve to kick your marketing game up a notch? Before you run ahead full throttle with the new idea you had after a few bevvy’s on Christmas, stop. Slow down and […]