There is a fact about Instagram that most businesses are blissfully unaware of. Instagram, the darling of social media marketing, is owned by Facebook. Facebook bought their biggest threat in the spring of 2012. It makes complete business sense, why fight them when you can buy them? Social media marketers have been aware of this […]
How to Use Instagram Albums for Good
When popular social sites add features to their platforms, people’s heads explode – it was no different when Instagram launched their albums feature. Instagram’s earliest adopters, the Insta purists, were aghast that people would have the ability to post not just one, but up to ten photos or videos per album. Now that the outcry […]
First Impressions Matter: How Graphic Design Will Define Your Success
In life as in business you only get one chance to make a first impression, whether you put your best face forward or not, people will remember. When potential clients or customers are searching the web for a specific product or service, it takes them .05 seconds to decide whether they like you or not. […]
Authenticity is key: Why You Shouldn’t Brand For The Masses
It goes without saying that if you want your brand to stand out you need to be different, but how do you differentiate your brand while still connecting to the masses? Easy, popularity shouldn’t be your focus. This does not mean you should disregard everything you know and have learned about good branding and graphic […]