Ever heard that catchy saying, Jack of All Trades, Master of None? It applies to the generalists out there, or the unicorns, as they have been dubbed. People who are skilled in one area of the industry but are also adaptable enough to perform other tasks well. While you need to be really good at […]
Kill the Social Media Engagement Game
As a digital marketing agency, we often hear from our clients that they want more followers on their social media platforms. It’s the battle cry wielded by business owners the world over, mistakenly believing that the number of followers equates to conversions – which isn’t necessarily true. On the other side of the field are […]
Build Your Lead Pipeline Through Your Website
When you are looking at getting your business website designed you are going to be inundated with a million and twelve people talking about conversion. Drive Traffic! Increase Conversions! Get Conversions! Yes, the end goal of your website is (almost) always going to be to gather conversions in whatever form that may be. It could […]
Social Media Strategy The Content Calendar Way
Feel like you’re scrambling to throw up a social media post? A lot of people tasked with running social media marketing feel like that. Get up, pour yourself a nice stiff coffee and then frantically flip through some upcoming company news to try to find a few items worth posting about. Ever think to yourself […]