A Brief Overview of SEO

The Must Have Marketing Tool


A Brief Overview of SEO

SEO; it might sound like a fancy executive position in a company or maybe even a high tech, sci-fi piece of equipment, but SEO has quickly become the foundation for a multi-billion dollar industry that is growing rapidly by the second and revolutionizing personal customer experience on all electronic platforms.

Standing for Search Engine Optimization, SEO is a powerful tool that is a must for any digital marketing pursuit. Exactly as it sounds, SEO focuses on optimizing sites for search engines as a means to gain organic, audience-driven traffic. Websites rely on SEO tactics in order to boost their ranking on search pages and ultimately their business, because let’s face it, unless your site is on the first few pages you haven’t a hope of being noticed.

With SEO, here are a number of ways to achieve a higher ranking, one being the relevance of the site to the search query which is based off of specific keywords both used in the search and that correspond to content within the site itself. Another contributing factor is the authority the site maintains which is measured by the number of external links from third parties that point to your own site. Search engines can better gauge the reputation of a site based on the number of links that point to it and the more trustworthy the reference, the better it is for your cause.

Among these, there are a variety of other factors that play into the overall ranking of a site including (but not limited to): associated social media activity, regularly updated content, responsive site design and appropriately named hyperlinks and photos that correspond with keywords. For a better understanding of the scope of SEO we totally recommend you check out some of our past posts that delve a bit deeper.

The complexity of this highly efficient method of marketing is essentially hidden behind lines of coding and algorithms that run the search engine. And with Google being one of the most visited sites in the world, it’s not hard to see what the benefits of a high ranking can earn you, especially in terms of business. The list of competitors will continue to grow and with a good backing of SEO on your side, you’ll have a higher chance of coming out on top.

Chances are, you’ve ended up here due to a search query and if you looked up Website Design Calgary you’ll find the fruit of our efforts and the reason for our shameless gloating with talonX sitting comfortably in the number 1 spot. We’ve made understanding the inner workings of SEO our business and what better way to advertise our expertise than being a front-runner on the search engines ourselves? All in all, SEO has made it infinitely easier to sift through the search engines and advertise your business better and more efficiently than before. It’s an invaluable marketing tool and if you’re still stuck on the what’s what, have no fear because we’re always ready to take on pursuits that will help you better your business.