Connecting Brands to People

The Culture of Branding

Branding as a Cultural Concept

Ije Nwokorie, global CEO of the brand consultancy firm Wolff Olins, is fascinated by the richness of what branding can be. In a video interview from Design Indaba, he considers the commercial, cultural, technological and societal influences behind branding in order to create rich, fulfilling experiences.

Discussing the connection between brands and people, he encourages us as designers to accept the reality and embrace the imperfections and use that to create something meaningful.