In life as in business you only get one chance to make a first impression, whether you put your best face forward or not, people will remember. When potential clients or customers are searching the web for a specific product or service, it takes them .05 seconds to decide whether they like you or not. A huge percentage of your perceived value rests on what you bring to the table in that first encounter. If your website doesn’t stand out amidst the chaos, or worse, if it does stand out in the wrong way, you will lose those potential customers for good.
So, the question remains: how do you capitalize on that traffic and ensure that the impression you make is a good one? The first step is finding a talented graphic designer that speaks your language. The next step is zeroing in on how you want people to see you, then crafting your overall vibe to reflect that image. You want to be authentic and present your core values in a way that is true to your brand but also speaks to your audience in a way that keeps them engaged. Brands should tell a story, and the story they tell should not only be the right story to reflect your business, but it should also be a story that visually impacts your target market.
When creating something that is visually appealing and effective as a call to action, it comes down to developing a solid, authentic, and appealing design. Here are some specific things to take into consideration when brainstorming with your designer.
Colour scheme
: one of the most controversial topics in marketing is the psychological effect colours have on consumers. Every colour is said to invoke a different emotion. Orange reflects confidence and cheerfulness, whereas blue gives off feelings of trust and strength. Whether you believe it or not, the colours you choose to represent your company will leave a lasting impact on everyone who encounters you. So get real about the impression you want to leave when people visit your website or see your logo. Don’t just pick any arbitrary colours. Do your research and you will be one step ahead of the crowd.
Structure and Symmetry
: for the same reasons we are attracted to particular faces, we are attracted to great structure, balance, and symmetry in design. If you want people to pause on your website for longer than half a second, you need to have visual balance. This doesn’t mean you have to give up your vision, throw away creativity, and kill any possibility of differentiation for the sake of balance. It means that you need to craft a balanced graphic design that embodies your unique core values and represents your company in a way that satisfies you, as well as the eyes of your future clients or customers.
At the end of the day, if you want to break out of the crowd, rise above the majority, and make a great, lasting first impression, it is essential to team up with a great graphic designer. Together you can work to develop an outstanding colour scheme with a visually stunning structure and find your traffic to business ratio skyrocketing. Now, where do you find someone like that? Lucky for you, we can help you out in that area, just give us a call or shoot us an email.