With our first (and hopefully only) lockdown about to start winding down, there are lessons that we will all takeaway from this COVID-19 experience. For businesses the world over, one thing is abundantly clear – your online presence (and online store) has never been more important. When it comes to converting a potential customer into a happy client there are a million and one factors that have to work together to create the perfect storm. One of the biggest pieces at work is your website, but is it designed to optimize conversions? The psychology of online shopping can and should be applied to most websites, whether or not your audience can purchase what you are selling on your site. Certain aesthetics and design choices are better than others when it comes to your website design, so we tapped our web developers to give you an idea of how to make […]
Make Your Marketing Cooler (And More Relatable)
With the vast majority of people self-isolating these days, it is safe to say that our online habits have changed. Digital marketers are kind of having a field day trying to attract and retain the attention of their audience and trying to rope in secondary and tertiary audiences while they are at it. It’s kind of funny being on both sides of this COVID marketing coin. On one hand, we are a part of the team that is diving into the coronavirus messaging market and on the other hand, we are all people being yabbered at by brands. If there is one this we’ve learned from being on the flip side of that coin, it is to stop using the word ‘unprecedented.’ Despite the fact that we are existing in the very definition of unprecedented times, if we hear that word again, we may jump off a cliff and you […]
Land A Job That You Can Do Virtually
These are extraordinary times, where most of us have suddenly found ourselves with an abundance of time on our hands and even more time to ponder a career change. Not knowing what the social landscape is going to look like in the coming years has made a lot of people ponder a career change. One thing is shaping up to be certain though – a company website has never been more important, which means that there will likely be a boom in the web development world in the coming years. If you’re looking to change up your career to a job that offers you the ability to work from home? Web design is looking like a pretty safe bet. Once you have taken your online courses and learned the art of website development, there are a few abilities that will help your resume stand out amongst the crowd and put […]
How To Go Crazy Working From Home
With the Coronavirus sweeping the world, forcing people to self-isolate, deal with bone-crushing anxiety, and learn to live indoors, going banana pants crazy because of working from home while self-isolating seems really small potatoes. The people who can work from home, should work from home and should probably be grateful to have gainful employment where we aren’t constantly at risk… No arguments here – we should be incredibly grateful for our jobs. We ARE grateful for our jobs but that doesn’t mean that working from home doesn’t come with its own set of challenges. The chief challenge of the bunch being how soul-crushing and mind-numbing it can be to work solo. Lucky for you, our team has worked remotely four days a week for years now. We know how to work from home successfully – we crush the work from home game and we have compiled some of our useful […]
Designing a Brand – Starting With The Colours
When it comes to branding, colour is key. Every business should have a complementary colour palette that is used exclusively for their brand. Specific hues can make a brand instantly recognizable. Coca-Cola’s red and McDonald’s arch yellow are trademarked and only they can use those particular shades. Colour can convey that message quicker than words do as our brains are programmed to respond to it, green means go and red means stop. You don’t want your website to inadvertently tell your audience to stop when you want them to go. Thankfully we are here to help guide you down the path of deciding your colour scheme. Colour Psychology Every colour means something to people. Look at a cigarette pack, every menthol flavour has some sort of green packaging, mint gum is green, mint candies from diners have green swirls…well, you get the picture. Dark purple has regal undertones and bright […]
Social Media 101 – Building Your Social Presence For Newbs
If you’ve recently been tasked with running your company’s platforms, or you’ve started your own business and want to get your social marketing going, you have come to the right spot. You don’t need to stress or break out in a cold sweat to get your social media up to par. Our social savvy team got together and came up with a list of the need-to-know foundations to get you through your first foray into the social world. Read Relevant Free Articles (like this one!) You don’t need to pay a ton of money for a crappy social media course that lasts one day – especially one that gives you a “certificate” at the end. You know what you aren’t going to learn in one day? How to run your channels like a pro. You don’t need to spend your hard-earned money on classes run by “social media gurus” when […]
Looking Back to Move Forward
Welcome back from holidays friends and family! The talonX offices are officially back open and ready to help you (and your business) kick some ass this new year / new decade! A new year is always a really fun time for us creative types – between the break and the clean slate that comes from turning the page on a new decade, we’re seriously looking at new trends, new industry innovations, and new ways to improve all around. Of course, we have to remind ourselves that we shouldn’t move forward without looking back, but do you know what is a lot more fun than simply reminiscing? Reminiscing with friends! So, we thought we would share with you some really fun, interesting, and creative websites and design projects that we have had the pleasure of creating this past year. WEATHERSKIN CORPORATION It’s not every day that a creative agency gets to […]