In this day in age, brands are everywhere from a logo to a specific style or design, its hard not to blend in with the rest. Now when we speak of a brand we are not talking about a logo. A brand is not a label or graphic, it is more than that. It’s the […]
Social Media and Marketing
How does social media affect marketing nowadays? How do we successfully market in a digital era? Nowadays when people spend most of their time attached to a device connected to the Internet, you can’t expect marketers not to catch on and use it to their advantage. The digital world has pretty much changed all of […]
6 Simple Rules for Social Media Marketing
There’s no argument that social media is crucial to a business these days, especially given the fact that nearly everyone is online these days and of those people over 70% use social media. Unfortunately where companies fall short is knowing how to properly strategize for it, luckily we’re masters of the art and with great […]
Connecting in the Time of Social Media
Connect. Let’s just think about this word for a moment. When you think about it, doesn’t it form the basis of everything humankind does? As it turns out, the Oxford dictionary defines “connect” as bringing objects together or into contact with one another so that a real or notional link is established. The resulting link […]