Take a long hard look at your current logo, or if you do not have one, take a look at some early concepts you created for it. Now ask yourself this one mighty question, does your logo look a little too familiar? Does it look like other logos? Does it look like a lot of other logos? If the answer is yes, it might be time to get in touch with a graphic designer and go back to the drawing board. Graphic Design, Warning Signs So, you have spent some quiet time alone with your logo, you have analyzed the shit out of it, but you are still not sure if your logo is a dud or not. Here are some things to look for: • Are you using a ‘swooping’ graphic to express a specific type of energy, with the aim of coming across as dynamic and aspirational? Does […]
Keep Your Storytellin’ Game Strong
Your company finally embraced social media as a viable marketing strategy and now you have to repeatedly evolve your strategy to keep up with constantly changing algorithms, completely new platforms, and their features. Like Beauty and the Beast, it’s a story as old as time (or at least as old as digital marketing). You finally have Instagram down like a boss and then it hits you… filters, stickers, and stories oh my! So, how does one form a solid strategy for an Instagram feature that could really up their engagement? You have come to the right place! As a Marketing company, we have the know how to help you hack Instagram stories. Play It is always good to play around with a new feature using your own social pages just to get the hang of it and see how it works. Facebook Live is a great example of a new […]
Keep the Content Train Moving
It’s true, some days you don’t always have the time, energy or inclination to write anything whatsoever – much less content that is engaging, on-brand, and well written. So what happens when you are too busy to come up with a new blog post or you don’t have any current news to share with your followers in your newsletter? Let us let you in on a secret used by many marketing companies… You repurpose the shit out of it, that’s what you do! However, there are limits to what your audience can or will handle for repurposed content. Luckily, our team has a neat little list of tips and tricks to help you use your older information in a way that your audience will enjoy. Read on, friends! Evergreen The key to repurposing old content is to share content that is not outdated. Evergreen content is literally information that is […]
What you can take away from the big boys at Cannes Lions
With the 2017 Cannes Lions festival wrapping up, it is time to delve into what exactly differentiates the winners from the rest of the pack, aside from being huge well-known corporations. When a great advertising agency takes the reins of a campaign the outcome can seriously rock the boat, and if the corporation complies, magical things can happen. The key is letting go of the reins and trusting those creative minds. If you are looking to communicate effectively with your target audience and aiming to reel in some prospective clients, you need to take a leap of faith with your advertising. Doing the tried and true tactic that every other company in your industry seems to be doing will render your efforts invisible. Likewise, if you veer too far from the beaten path, and/or the quadrants of your brand guidelines you will come across as unprofessional and unreliable. The trick […]
Finding perfect balance when advertising in the digital world
There are several schools of thought with regards to how much to shell out for advertising and marketing. Some believe that advertising should be kept to a minimum so as not to bombard and overwhelm prospective or current clients. Others tend to veer more to the belief that the more your customers and clients see you, the better your company will do. In certain ways both thought systems are right, and in other ways they are both wrong. There is a fine line between advertising too much or not enough when it comes to exposing your brand to the public. If you overload clients with incessant emails, or spam their Facebook and Instagram feeds with hundreds of useless posts—hundreds may be an exaggeration, but if you have more than say, three a day—you will more than likely turn people off. On the other hand, if you keep your advertising to […]
Influencers – Word of Mouth for the Digital Age
For as long as people have had language we have been using it to tell stories and share our knowledge with our community. Our histories were passed down orally in the form of fables with morals – these stories literally helped our species survive. Whoever was the keeper of this wisdom tended to be the most revered person in the community and people would flock to them to learn around the fire. Sound familiar? No? Replace fire with social media and keeper of wisdom with influencer and it will help you understand social media marketing a little bit better. The technology may have changed, but the premise hasn’t. There are people with a high level of trust in the community and others flock to their social media pages to learn all they can, in the form of the influencer’s recommendations. The holy grail of digital marketing is to get people […]
Quick and Easy! Tips to Help Boost Your Social Video Game
Social Media video. Did those words make your heart rate increase with anticipation or dread? If the very thought of video on social media makes your palms sweaty, don’t worry. You can stop stressing out now. Smartphones have made video content a lot more accessible to the average business and marketer. You don’t have to have Coca-Cola’s ad budget to create a compelling video anymore, you just need a little heart, a little can-do attitude and this list! Give It Some Thought Those viral videos of someone getting cracked in the nether regions with a football are shot without a plan, but that doesn’t mean great video storytelling can be told without one. Go into content capturing with a plan and not only will you save time, energy and money, but you will also come out with a more engaging story. Write down your vision frame by frame and if […]