Google is no stranger to algorithm updates with a long history that has contributed to its rise and current status as a search engine powerhouse. With this in mind, it’s no surprise that given our current mobile focused way of life, it was only a matter of time before Google pounced on creating an algorithm for optimized mobile search. Nonetheless, the announcement had the interwebs abuzz, primarily from a business standpoint. From a consumer perspective it sounds like a great opportunity, but what does it mean for businesses? To provide a bit of background, in 2014 research showed that 30% of internet searches came from a mobile device and since then, that number has increased to over 60%. As a result, Google naturally decided it was time for an update as a means of accommodate the masses. Having already launched 3 days ago (we’re a little late on the mark), […]
The Primitive Power of Logos
Design Indaba is a wealth of great videos featuring renowned designers and design professionals who discuss the impact design has on society. One of our favorite videos features award-winning graphic designer Michael Bierut in an interview where he talks about the power of logo design, and how simple shapes have come together to create meaning. “What’s fun about logo design, what makes it so interesting, why it holds so much power for all of us is that there is something very primitive about it,” he says. “Many of them are such simple marks. They are not much further evolved than hieroglyphics, or marks on cave walls from millions of years ago.” Alongside that, he considers how logo meanings are determined by an inherent participation from the viewer saying, “a lot of what we see when we look at a logo isn’t happening in the logo, it’s happening in our own […]
An Introduction to SEO
SEO or Search Engine Optimization has done a fine job of making itself a standard tool in the world of online marketing, and rightfully so. As digitally oriented people and with Google being one of the most visited sites in the world, it’s clear that search engines are the bread and butter of any marketing venture. We’ve previously discussed the importance of ranking high on search engines, but with everyone already so well educated on the value and methods of marketing themselves online, it’s become a rat’s race of sorts to get to the top (or at least on the first page). This is where SEO comes in and with a little friendly guidance on optimizing your site to the best of its ability it’s a sure shot to search engine success. Content is King We’re more than familiar with these words by now and when it comes to SEO […]
Dive into April 2015 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!