Content marketing is all the rage these days and for good reason, it works. So what is it? It is the art of creating valuable and consistent content that makes people want to read and share it. Giants like Ted, IBM, Chipotle and HubSpot are pretty much publishers in their own right, they have played […]
Building a Brand — The Right Way
Every day we work with small, medium, and large businesses on building a brand. Sometimes they are startups that require a complete brand built from the ground up; sometimes it is with bigger companies that previously had a solid brand but didn’t have the guidelines in place to keep it from getting diluted. Branding is […]
How to Get a Job at a Creative Agency
So you want to get a job at a marketing agency. Who doesn’t want to work in a creative agency? It’s clearly where all the fun people work. Bar carts, candy stations and games like foosball and pool are the norm. It’s like a fun version of Mad Men, minus the rampant sexism and is […]
Virtual Reality — The Future of Digital Marketing?
In the not-so-distant future, babies will be born and they will grow into kids who never knew a world without virtual reality. VR won’t be some new and awe inspiring technology to them, it will be the norm. The digital experience for these kids will be completely different to that of their parents and their […]