Every time your business communicates externally there is an end goal. That goal can be anything, maybe you want people to buy your product, download your ebook, search for a product or click your link. A call to action is simply telling your audience what they should do, it’s a not-so-bossy way for a brand […]
Rio Olympics 2016: Our Fave Commercials
The final curtain has dropped, the closing ceremony is over and the flame has been extinguished. That is it for the 2016 Rio Olympics. No more watching doped up Russians try to dominate sports, no more crazy leg breaking injuries happen and good-bye to the weird and (likely) disgusting green pools. Even better, it […]
Get Your Content Marketing Strategy in Place
Content marketing is the art and science of developing and distributing content that delivers valuable, timely, and consistent information to a pre-determined audience. Essentially, content marketing is creating newspaper articles that are company or industry-specific, that people actually want to read. It’s the art of being a journalist, for a company, without having to write […]
The Art of Running a Social Media Contest
Summertime! The sun is shining, flowers are blooming, and patio loving Canadians have almost forgotten what the dead cold of winter feels like. It is also the time for the big fun summer social media contests. A lot of businesses want to increase brand awareness or want to get people into the shop and think […]