Gaining traction on social media is a constant struggle for most businesses. There are a million moving parts to keep track of, stay on top of, and be aware of. New algorithm? Check. New features? Gotcha. New Platform? God, no! Instagram may not be a new platform, but in the past year or two it […]
Which Social Platforms Should Your Business be Using?
Almost every business shares in the same struggles – limited cash flow and access to top talent. Unless you are an international company with the money of Google, or Apple helping you to attract and retain top talent or pay for advertising, you are probably wondering how to find the time, energy and money to […]
The Guidelines of Brand Guidelines
So you have an idea for a new business, you have worked through all of the kinks, sourced out all of the capital and are ready to hit the ground running. In short, you are ready to create your brand. The time has come to delve into the world of grapihc design. It’s time to […]
Instagram Myths to Avoid
Those that work in the marketing and communications industry know how stressful this field can be. The pressure is real when the fate of an entire company can be riding on a few keystrokes and demographics decisions. It is even more disconcerting when your digital marketing strategy has a strong social media component and the […]