Content marketing is the art and science of developing and distributing content that delivers valuable, timely, and consistent information to a pre-determined audience. Essentially, content marketing is creating newspaper articles that are company or industry-specific, that people actually want to read. It’s the art of being a journalist, for a company, without having to write […]
The Art of Running a Social Media Contest
Summertime! The sun is shining, flowers are blooming, and patio loving Canadians have almost forgotten what the dead cold of winter feels like. It is also the time for the big fun summer social media contests. A lot of businesses want to increase brand awareness or want to get people into the shop and think […]
Turn Your Blog Into an SEO Machine
In a previous blog post we talked about how to use your blog as a publishing platform for your killer content marketing, but a company blog is useful in so many different ways, it is a great search engine optimization (SEO) tool as well. If writing an engaging blog post is a skill and writing […]
Create a Great Blog
Content marketing is all the rage these days and for good reason, it works. So what is it? It is the art of creating valuable and consistent content that makes people want to read and share it. Giants like Ted, IBM, Chipotle and HubSpot are pretty much publishers in their own right, they have played […]