In life as in business you only get one chance to make a first impression, whether you put your best face forward or not, people will remember. When potential clients or customers are searching the web for a specific product or service, it takes them .05 seconds to decide whether they like you or not. […]
Authenticity is key: Why You Shouldn’t Brand For The Masses
It goes without saying that if you want your brand to stand out you need to be different, but how do you differentiate your brand while still connecting to the masses? Easy, popularity shouldn’t be your focus. This does not mean you should disregard everything you know and have learned about good branding and graphic […]
How to Hashtag Like a Pro
How you look at hashtags depends on when you were born. Most of the generations that came before millennials see # and automatically think of the pound sign. Now, in the digital age where social media reigns supreme, we have co-opted the pound sign and turned it into a hashtag – Oxford even added it […]
Why You Should Invest in Your Logo
Close your eyes. Now imagine Nike, Apple, Pepsi, what do you see? Did you see a check mark, an apple, and a red and blue yin-yang? A brand is embodied by graphic design; the entirety of a company’s vision summed up in one image. A great logo cultivates the vibe of your brand; a bad […]