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Designing for an Audience

While we’ve tackled the tangible aspects of branding in the form of logo and web design, we haven’t yet touched on the meat and potatoes of any business and their subsequent brand: the target audience. Knowing your audience will affect every executive decision you make for your company. Not only will these people dictate how […]

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The Art of Typography

Typography is perhaps one of the greatest tools of a designer; and throughout history and within this industry we’ve seen it grow from its basic use as informative type to an art form in itself. Contributing to this growth, as with most things these days, is of course the use of technology and new digital […]

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Photography Services at talonX

We’ve welcomed a new member to our creative roster! Photography has joined the talonX family and we’re super eager to get snapping. With years of experience that span across the many facets of the practice itself, read more about our photography services here and get ready for your closeup 🙂 Over and out!

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Examining the Trend of Flat Design

First thing is first – what is flat design? Even if you’re not involved in the design world in the slightest you’ve probably noticed that a new design aesthetic has all but taken over. From logos and labels to websites and apps, the flat ideals have taken up residency as the universal style for both […]

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