How does social media affect marketing nowadays? How do we successfully market in a digital era? Nowadays when people spend most of their time attached to a device connected to the Internet, you can’t expect marketers not to catch on and use it to their advantage. The digital world has pretty much changed all of […]
10 Years of Youtube & Examining the Best in Advertising
Remember when Youtube didn’t have any ads? Well if you do, here’s another fun fact to make you feel extra good about your age: it’s been 10 years since the introduction of Youtube itself. As a birthday celebration, Youtube has launched a new campaign recognizing the role advertising has played in the site’s growth, especially […]
How to be a Hero at the Infographic
As people and technology have evolved, so has our means of communication, both verbally and visually. The average person is exposed to the equivalent of 174 newspapers full of text each day, but with more than half the population (65% to be exact) being visual learners, obviously this leaves something wanting. Enter infographics! From the […]
Branding as a Cultural Concept
Ije Nwokorie, global CEO of the brand consultancy firm Wolff Olins, is fascinated by the richness of what branding can be. In a video interview from Design Indaba, he considers the commercial, cultural, technological and societal influences behind branding in order to create rich, fulfilling experiences. Discussing the connection between brands and people, he encourages […]