It’s easy to see that online videos have worked its way into being the top most effective method of marketing. As long and short videos populate the interwebs, the potential reach from videos is increasing and that makes it an ideal platform to market on. Not only is the audience vast but also the content […]
The Primitive Power of Logos
Design Indaba is a wealth of great videos featuring renowned designers and design professionals who discuss the impact design has on society. One of our favorite videos features award-winning graphic designer Michael Bierut in an interview where he talks about the power of logo design, and how simple shapes have come together to create meaning. […]
Branding as a Cultural Concept
Ije Nwokorie, global CEO of the brand consultancy firm Wolff Olins, is fascinated by the richness of what branding can be. In a video interview from Design Indaba, he considers the commercial, cultural, technological and societal influences behind branding in order to create rich, fulfilling experiences. Discussing the connection between brands and people, he encourages […]
Polygonal Graphic Design
72 hours is a lot of time. Especially for one project. But that’s what our lead designer, Claudiu Angheloni spent perfecting one, just one, of our profile images in a polygonal graphic design style featured below. From Claudiu’s words: The process is relatively simple, but quite time consuming. The process begins in Illustrator where the […]