Within the first few seconds of seeing a logo or brand, people begin to form an opinion about a company. This is reason enough to have a well-designed logo as it can be the main visual element of any company’s over-all brand identity. As current and potential markets grow to recognize, like and trust a specific logo/brand, […]
How Branding Transforms your Business
In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … […]
Birth of a Logo
Ever wonder how a logo grows from a sketch to a tangible and real object? It all starts with an idea — a concept, something small that eventually is turned into the headpiece for an entire brand. While we can’t cover all angles of development in a simple blog post, suffice it say that creating […]