Ije Nwokorie, global CEO of the brand consultancy firm Wolff Olins, is fascinated by the richness of what branding can be. In a video interview from Design Indaba, he considers the commercial, cultural, technological and societal influences behind branding in order to create rich, fulfilling experiences. Discussing the connection between brands and people, he encourages […]
Examining the Trend of Flat Design
First thing is first – what is flat design? Even if you’re not involved in the design world in the slightest you’ve probably noticed that a new design aesthetic has all but taken over. From logos and labels to websites and apps, the flat ideals have taken up residency as the universal style for both […]
Polygonal Graphic Design
72 hours is a lot of time. Especially for one project. But that’s what our lead designer, Claudiu Angheloni spent perfecting one, just one, of our profile images in a polygonal graphic design style featured below. From Claudiu’s words: The process is relatively simple, but quite time consuming. The process begins in Illustrator where the […]
Logo Design; The Face of your Brand
Within the first few seconds of seeing a logo or brand, people begin to form an opinion about a company. This is reason enough to have a well-designed logo as it can be the main visual element of any company’s over-all brand identity. As current and potential markets grow to recognize, like and trust a specific logo/brand, […]